It's the latest trend. How can I resist making a small contribution?
Unrelatedly, you know that problem at receptions where holding a plate of hors d'oeuvres in one hand and a wine glass on the other means you don't have a free hand to eat your food with? Solved!
I'm not sure I've ever felt as much joy as that guy did from seeing a double rainbow. If one is willing to sacrifice a few points of IQ, I suppose anyone could enjoy a similar (drug-induced) euphoria.
The followup stories I saw on this incident said that he was straight (at least, that time), actually.